JavaMedia.com features an intellectual property portfolio of privately held domains. A domain name is an asset to those who have one, but a liability to those who lost the opportunity to acquire one. My domain assets were acquired with an investment strategy that centers on a basic maxim in marketing. That information is only influential if it is successfully delivered to the target audience. The domain name enables that delivery. The shortest path between the target audience and online information is the domain name. Therefore what they type into the address bar should represent the key words of your market. Thus, the premium key words of my domain holdings are perfect as either a landing page or a forwarding page in their respective niche markets.