Salvator Mundi by Leonardo da Vinci c. 1500
Continuing our series, Domains – Why spend the money?, we are met with the record purchase price of $450.3 million for one of Leonardo da Vinci’s paintings titled Salvator Mundi. Normally this price would be astonishing, but it was after all a da Vinci. Paintings like this are priceless because they are one of a kind artistic pieces of art. In today’s world there are few things that are truly “one of a kind.” There are, however, a few. One of which is the domain name. There are no reproductions being prepared for the same internet domain. What you have is what you will get forever. This is why the internet domain should be considered just as priceless as this piece of art. If Leonardo da Vinci were alive today do you think he would want a good .com? I would bet he would. Do you think this comparison is unrealistic? Then let’s think of it another way.
Think of your business, your ideas, and your dreams as this priceless painting. To you they are worth more than anyone else could ever put a price on. Now, think of the internet domain as the frame that borders your business, your ideas, and your dreams just like the frame in the priceless painting above does. Without the frame, the frayed edges become obvious, and the painting itself looks unnatural when hung on a wall. But when the frame is added, it brings the viewer oneness with your dream and vision. The frame cradles your idea, so that others may look at it with approval. Your business without a good domain, is similar to a frameless aging painting beginning to chip away at the edges. People will not come from all around the world to view it. Solidify your business goals, big or small, with the right domain(s).
Happy Domaining <[_]