In case you missed it… Cars.com was sold as a business, but their domain was worth more than you might think. Take a moment and think about how much Cars.com the domain is worth. Did you think $872,320,000? Well read here and find out: SEC Filing for Cars.com. Specifically on page 80, “…we have an intangible asset with an indefinite life associated with the Cars.com trade name.” As the table indicates on page F-9 that “summarizes the fair values of the assets acquired and liabilities assumed at the October 1, 2014 acquisition date (in thousands),” the value of the “Indefinite-lived intangible assets” was “($)872,320.” As defined on page 80, that “Indefinite-lived intagible” asset was the tradename Cars.com domain name. Interesting huh? What’s even more interesting is the fact that Estibot.com only values the domain name at $10,390,000 as of January 4,2018. Although a good snapshot for a domainer of what a domains viability is as an investment, it is not a rock solid valuation. As in previous blog entries, I would note that the value of a domain is what the seller and buyer give it. If a seller thinks its trash, so it shall be treated. If a buyer thinks its trash, their consideration will be minimal. Perhaps this is why I don’t even acknowledge undervalued offers from buyers in regards to our assets. If one was to walk up to the seller of a premium brick and mortar property with a twenty dollar bill, hand it to the realtor, then ask when do I move in? What do you think the realtor would do or say? I would suggest they would chuckle, take a sip of their coffee, then ask that person to leave or else be escorted off the property by “Big Jimbo” or “Uncle Frankie.” An internet domain, especially the .Com, that represents an industry with a large audience and/or an expensive product is priceless. That’s why “Cars.com” was valued as such during its acquisition. That’s also why the idea of buying a domain relies, heavily, on whether a current business is operating with it, and if not whether the owner is willing to sell it for a reasonable price. But what is reasonable may be more subjective than either party might wish to admit.